Siemens Gebäudemanagement GmbH, Munich
Market launch of the legionella rapid test for the acquisition of new customers, product presentation with application areas, sources of supply, dosage forms, qualification of a contact person, information mailing and further qualification of interest as well as making an appointment for a specialist consultant.
New product launch for new customer acquisition, strengthening of brand loyalty, sales support, relief of the sales force and in-house staff.
After the first call an information package with water tester was sent to the qualified contact person.
Comment by Mr. Achim Keune, Project Manager:
In the course of a marketing campaign for the acquisition of new customers, MiD was commissioned by Siemens Gebäudemanagement GmbH with telephone sales support in the form of a multi-stage call campaign. The package of measures consisted of a telephone identification of a contact person, a subsequent mailing with extensive information material and a water tester as well as another call to qualify the interest and to make an appointment for a field representative of Siemens Gebäudemanagement (Call-Mail-Call), via which the product “Legionella rapid test” was to be marketed.
As the project manager at that time, I was very satisfied with the services in the quality offered by MiD: The acquisition activities of MiD were extremely successful. Unfortunately, the marketing activities for this product were not pursued further for internal reasons. As a partner for dialogue marketing activities I would like to fall back on MiD again today.